Although not a lot ‘happened’ this week in terms of listing each of our activities, instead, we started to nail down our MQL journey. 

You might be thinking how many times do we need to revise our journey before we are happy with it? And honestly, I don’t think this will be the last time we do revise it. 

But we thought the easiest way to explain what we are doing is to show you our overall MQL journey on Marmalade Marketing’s ARM system. 


Our plan for the next couple of weeks is to get this system live by moving prospects through the chain. I look forward to showing you how we get on.

If you haven’t subscribed to our newsletter where we’re documenting our journey you can do that right about…here.

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