In this episode of Beer With Darren I talk to Jon Brooks about how marketers should and could take control of pricing, notably the people in the business who understand the customer and personas the best.

Jon is the Founder and Pricing Consultant at The Value Advantage and is the perfect person to give advice about pricing options.

He talks through pricing options which are still being used in the market and how marketers should be involved in the setting of these prices due to the impact being huge.

Setting up pricing, even for Jon is scary but he aims to help companies through this difficulty to get the best value.

Watch the full episode here:

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