In this episode of #BeerwithDarren, I spoke to Janine Owen about integrating sales and marketing, and how important it is to do so.

Janine is the marketing Director at Search Consultancy. We discuss how she integrates sales and her marketing team, her tips to bring sales and marketing closer together and my favorite term… Smarketing.

Marketers, she terms ‘the support function’ to the sales team are increasingly important to business sales and eventually leading on to the sales team becoming their own marketers, for their individual brands.

Watch the full episode below:

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