Industry
Staffing & Recruitment
Employee Count
501-1,000
Location
USA
The Intersect Group
Paiger ensures The Intersect Group gets high engagement and sales leads from their content
The Intersect Group believes first and foremost in the power of people. With a hyper-focus on IT and finance and accounting staffing and recruiting, they are uniquely positioned to provide unrivalled expertise in core markets – in Atlanta, Charlotte and Dallas. They value experience and are all about building relationships. They believe people matter and want to change the talent conversation for good. The mission is to connect great people to do great work for great companies.
Sara Harris, Digital Marketing Director at The Intersect Group. Sara’s work includes the website, digital ads, and social media strategy.
Lisa Simpson, Content and Brand Marketing Director at The Intersect Group. Lisa focuses on content development and branding - working closely with Sara to ensure content is produced and used in external-facing communications.
Summary
We are deeply dedicated to the long-term growth and success of our clients and our people. We are dedicated to producing measured value and results to website traffic and goal conversions.
The Challenges
The marketing team has a candidate and client-focused content strategy where multiple pieces of content are created and published online weekly. As it is with many organizations, sharing content on social media platforms is not a priority for the sales team. They agree that the content resonates with customers but have trouble taking the time out of their admittedly busy schedules to share company posts.
The desire was to bring higher engagement, candidate and sales leads from their content. This started with an educational approach to show the team that sharing company content not only proves The Intersect Group is in touch with the job market and conditions that affect their candidates and clients. It also positions their sales team as individual thought leaders when they share relevant content with their followers.
But this approach didn’t negate the feeling of “not having enough time” to share posts. They even ran contests and still no increases in their share rates. Prior to using Paiger, they tried to get their sales team to share by asking them and constantly following up and reminding them, but this was extremely time-consuming, and ineffective.
Paiger has been a differentiator in our social and brand strategy! Our colleagues can approve branded content in a matter of secs rather than asking them to create it themselves. The approval process is so easy, they just reply to a text message, it takes them less than 3 seconds.
- Sara Harris, Digital Marketing Director - The Intersect Group
Paiger is amazing! The ability to push candidate-focused content to Recruiters and client-focused content to our sales team is invaluable. This provides greater targeting and our team appreciates that. And the process is quick and easy. Just reply “Yes” and the post is shared to your profile. #GameChanger
- Lisa Simpson, Brand Marketing Director – The Intersect Group
How Paiger Helped
Paiger allows The Intersect Group's employees to share content through an approval method that takes them just 3 seconds to complete. Colleagues still have the ability to add their own opinion to posts, but also the marketing team can write this initially. In a fast-paced industry, Paiger has been a huge help in saving time for their colleagues and their marketing team.
- Paiger keeps the brand consistent
- Content is shared to a wider audience
- Increased brand visibility
- Personalised posts
- Website traffic to blogs has increased
- Deeper relationships with candidates, prospects and clients created