Paiger brings the CloudCall sales team into the social marketing element.




Employee Count



UK, USA and Australia

CloudCall was founded in 2012 with their HQ based in Leicester. They have 43,000 active users across the platform worldwide, equating to over 92M minutes of calls in 2018. They value expertise, innovation, care and friendliness. The result: innovative technology to improve business communication through your CRM.


James Marscheider, Marketing Director at CloudCall ensures a creative, innovative and enthusiastic approach to leadership which enables excellent brand management. His specialities include strategy and planning, communications and lead and demand generation.



We are deeply dedicated to the long-term growth and success of our clients and our people. We are dedicated to producing measured value and results to website traffic and goal conversions. 


The Challenges

The sales team were not posting enough or at all, nor was the executive team. Employees ultimately did not post because they had a lack of understanding as to why socials were so impactful. This resulted in the marketing team continuously asking the sales team to post on socials. 


James began using HootSuite to link the companies different locations together as a scheduling tool for different time zones. However, the purpose wasn't to get the sales team on board for this. For James educating the sales team was the first step in getting their content shared. 

James Marscheider

It's about bringing the sales team into the social marketing element to bridge the gap between sales and marketing and expand into a new network.

- James Marscheider, Marketing Director - CloudCall


How Paiger Helped

Paiger offers a reasonably priced product to help build a bridge between the sales and marketing teams, and the network James wants to expand into. James believes we created a product which removes his challenges. For the price we have helped build the bridge between sales and marketing so for James it's the sum of the parts that makes Paiger what it is. 

  • Consultants tone of voice
  • Content is shared to a wider audience
  • Paiger is open to suggestions to maximise CloudCall's benefits
  • 10% increase website traffic
  • Personalised posts
  • Tracking allows efforts of social marketing to be visible

Bring your sales team into the social marketing element.