On paper, Paiger should have outsourced our marketing, and for a while, this was the route we were taking. We’re a small business, with a small(ish) budget and a lack of knowledge on how to execute on the marketing strategy we’ve laid out.  I spoke with some seriously good people at Klood & Xander Marketing […]

As some of you may remember, Paiger undertook a significant rebrand in 2019 from formerly known ‘Content App’ to ‘Paiger’. The journey was interesting and stressful (to say the least), so we want to share our journey with you.  The idea behind rebranding is often to create a different identity for a brand, from its […]

Written by a marketer on furlough.   Marketers: The Furlough Hanging Fruit I put down the phone and immediately poured myself a gin and tonic… ashen-white, my fiancé ran up to me to see if I was okay (I think he thought someone had died) but the reality was that I’d just received the news […]

April is Stress Awareness Month – and in light of the current circumstances, what a coincidence! Millions of people across the UK (and world, in fact) will be experiencing different levels of stress in the coming weeks and months. This could be the stresses involved with working from home, home schooling your children, managing your […]

The core of your business; in fact, any business is your workforce. They are crucial to your company’s survival. In light of the current circumstances and a majority of the UK workforce, where possible, shifting to working from home – managing morale has never been so important. By boosting morale and motivation, you will instantly […]

Promoting diversity in the workplace in good for you and good for your employees. Not only will it help to build a strong and positive working environment, but it will also provide you with a diverse range of personalities and backgrounds to work with. Encourage diversity and the benefits will follow. Educate yourself Educating yourself […]