Every company wants to ensure that they build their brand credibility, as reputation is important to any business, in any working sector.
What is Social Advocacy and what can it achieve?
Social advocacy is the idea that you can empower your team to support your business by sharing content out to their wider audience.
Who knows your business better than your employees.
By getting your own employees to help create a buzz about your business, you are sharing an insight into your company culture and proving that your employees are happy and engaged, therefore boosting your credibility and reputation.
Content shared by employees receives 8x more engagement than content shared by brand channels.
By communicating further via your employee’s connections, you are creating a larger pool of readers. You are also allowing your employees to build relationships with potential future customers.
How can Paiger help?
Paiger provides a no-fuss, easy to use social advocacy solution which does not require the installation of apps or any passwords to remember.
We offer a platform that allows you to send your employees an SMS or Email when you would like them to share content, they can then action this in one click.
Your team is busy, and their time is important, but this service can allow them to save time and promote your business effortlessly using trusted content as your key people will have prepped and proofed what is sent out.
Sales representatives using social media as part of their sales technique outsell by around 78% of their peers.
Within Paiger, you can also tag your colleagues and company pages which will also increase your companies following and post views.
By tagging those colleagues, you are not only engaging with potential clients but your team also. Your team members will feel included and like they are directly having an impact on the success of your business, making their buy-in to the solution stronger.
We also allow you to schedule the 1st comment on any post that you create within Paiger, driving further engagement. Those people who scroll aimlessly are more likely to be attracted to a new post with comments, than a new post with none.
A little bit of healthy competition never hurt anyone!
Paiger provides you with a leader board, showing how well your team is performing in terms of shares, clicks, likes, and comments.
Being able to monitor your share rate, you can take a more in-depth look into who is sharing, and who is not as engaged. In the long run, you can use this information to test and improve the content that you push out.
Employees of socially engaged companies are 40% more likely to believe that their company is more competitive within the market.
By using Paiger to push out content you are also provided with the ability to divide your team by department and location allowing your content to target the correct people. You can organise and colour code, every organised person’s dream!
We provide you with a full schedule, allowing you to share in advance and across different time zones, so even when you are not around engagement is still happening.
Speak to the Paiger team today to find out how we can help you.