Week 2 saw a week of dipping our toes into what will become a big job of ours: setting up the ARM (automated recruitment marketing) system from Marmalade Marketing and Google ad words.  Automated Recruitment Marketing What we understood of marketing automation was a platform that would allow us to organise our marketing efforts in […]

On paper, Paiger should have outsourced our marketing, and for a while, this was the route we were taking. We’re a small business, with a small(ish) budget and a lack of knowledge on how to execute on the marketing strategy we’ve laid out.  I spoke with some seriously good people at Klood & Xander Marketing […]